Lacuna Ecosystem: Building a global health website around an event deadline
Global health · WordPress case study
Lacuna Ecosystem: Building a global health website around an event deadline
Lacuna brings together a global health association, an advisory practice and a healthcare technology company. Its website had to explain how those three strands fit together and give visitors clear routes into its work, its people and its advisory services.
The project at a glance
The challenge
Lacuna needed a public website ahead of an event in New York. The deadline was close, and the final designs were still being prepared. We had to work out what could be developed in parallel, what needed to be ready for the event and what could be refined afterwards. The site also needed to give visitors enough context to understand Lacuna without asking them to read about every part of the organisation up front.
The event gave the build a clear test: could someone who had just heard about Lacuna open the site, understand what it does and find the right next page? That meant treating the homepage as a starting point for several different readers. Someone interested in the advisory practice needed a different route from someone looking for the people involved or trying to understand the global health work.
What Ace Web Studio did
We worked with the design team to turn the supplied designs into a WordPress site, with the homepage as the first development priority. The site now gives visitors separate routes into global health, advisory work and the people behind Lacuna. The development work also included how the design behaved in the browser, from animated headings to an image carousel that had to work across screen sizes.
After launch
Our role continued as Lacuna began using the site. We handled follow-up requests covering new team profiles, advisor logos and refinements to animations and layouts. We also set up recurring maintenance reviews so the team had a route for technical updates and issues as the site evolved. That ongoing support mattered because a new profile or a layout change could touch a page that was already live and being shared.
Some of the follow-up requests illustrate why support had to cover more than content edits. A new profile could change the spacing in a row of cards, while an animation could behave differently when a browser window was resized. The original design feedback raised both kinds of questions. Having the build team available after launch gave Lacuna a clear route for discussing those details alongside routine WordPress maintenance.
Who the site had to serve
The site gives each audience a place to start
Someone following Lacuna’s global health work can go straight to the project pages. A prospective partner can look at the advisory practice and its people, then use the contact page if the work is relevant to them. Giving those routes their own place in the navigation lets the homepage explain how the organisation fits together without trying to answer every question at once.
Updating the site as the organisation changes
The follow-up work gave us a concrete example of how small edits can affect several parts of a site. A new adviser may need a profile and a logo, and the surrounding cards still have to read well on a narrow screen. The ongoing support arrangement gives the team a way to bring those changes back to the people who built the pages.
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