Art Wardrobes: Keeping a bespoke furniture portfolio working as it grows
Bespoke furniture · WordPress case study
Art Wardrobes: Keeping a bespoke furniture portfolio working as it grows
Art Wardrobes designs and builds fitted wardrobes, bookcases and bespoke furniture in London. The website helps prospective customers see how the team has solved problems in real homes, from awkward loft spaces to fitted storage around a fireplace.
The project at a glance
The challenge
For a bespoke furniture business, photographs are part of the sales conversation. A customer looking for an alcove unit wants to see something close to their own space and then know how to ask for a quote. The gallery brief included more than 300 edited images and accompanying descriptions. The challenge was to turn that material into a browsable portfolio and make it easy to move from a project photo to an enquiry.
A useful category answers a question a customer already has. Someone with a sloping ceiling can go straight to loft wardrobes. Someone with unused space beside a chimney breast can look at alcove furniture. That makes a large collection easier to use and gives customers a concrete example to refer to when they describe what they need.
What Ace Web Studio did
We worked on the homepage, gallery and contact pages. We organised gallery images into categories, linked homepage images through to the gallery and optimised large homepage photographs. The live portfolio lets visitors browse by furniture type, so someone interested in loft wardrobes or fitted bookcases can get straight to relevant examples.
After launch
The gallery needed to grow with the business. We returned to make gallery changes, improve image handling and refine parts of the site that help customers decide whether to get in touch. We also took on recurring WordPress updates and technical support. For Art Wardrobes, ongoing care means keeping the work easy to browse and the website ready for the next project the team wants to show.
Homepage images also have a job to do. They give visitors a quick look at the workmanship and, when linked to the gallery, provide a natural next step. Using smaller versions on the homepage helped keep those images practical for the page. As the team adds new jobs, the same decisions come up again: which photos tell the story, where they belong, and how someone gets from a photo to a quote enquiry.
From a project photo to a quote
The gallery helps people describe what they want
A visitor may know they need more storage without knowing what kind of fitted furniture would suit the space. Browsing by furniture type helps them find a comparable job, see how it was finished and point to a specific example in an enquiry. That link between the gallery and the contact page is particularly useful for work that has to be priced individually.
What changes when new work comes in
A gallery is only useful if it reflects the work the business wants to win. When new photos are ready, the practical questions are which ones belong together, whether they fit an existing category and whether they still look good at a size that loads quickly. The gallery work and the later image optimisation addressed different parts of that same problem.
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