Bright Young Dreams: Looking after a fundraising website beyond launch
Charity fundraising · WordPress case study
Bright Young Dreams: Looking after a fundraising website beyond launch
Bright Young Dreams raises funds and awareness for children’s mental health on behalf of Sheffield Children’s Hospital Charity. Founded by Dame Jessica Ennis-Hill, the campaign gives people clear ways to donate and get involved.
The project at a glance
The challenge
A campaign website has to explain the cause and let people act on it while their interest is fresh. At launch, the team was coordinating the move to the public domain and the campaign’s tracking setup. Once the site went live, supporters needed dependable routes to donate or sign up to fundraise, while the campaign team needed to be able to make changes as the campaign developed.
The campaign has two different audiences arriving at the same homepage. Someone ready to donate needs to find that link quickly, while a potential fundraiser may want ideas and more information before getting involved. Both routes need to be easy to spot on a phone, especially when someone arrives from a message or a social post and has only a few minutes to spare.
What Ace Web Studio did
We helped set up WordPress, build the homepage and prepare the site for launch. That work included the mobile homepage and coordinating the tracking setup around the domain move. The live site gives supporters two clear ways to act: make a donation or get involved in fundraising.
After launch
We continued to support the campaign through homepage revisions, updates to fundraising communications and follow-up changes to the site. When the team reported difficulty loading the site, they had someone to call, and we followed up on changes to how the charity relationship was described in the footer. Recurring maintenance runs alongside these requests. For a fundraising site, that means having support available both for routine technical work and for the changes that come with running a live campaign.
The domain move also created a specific handover point for campaign tracking. The tracking setup had to follow the site to its public address, alongside the visible work on the homepage. Later, support requests could be quite different from launch tasks: one might concern how the site loaded, while another involved wording or the next campaign update. The team had a contact for both kinds of work.
What the website asks supporters to do
Donating and fundraising are separate journeys
A donation can be a quick decision. Taking on a fundraising activity often needs more information and a way to get in touch with the campaign. The homepage offers both routes, and the Get Involved page gives prospective fundraisers somewhere to go next. That separation helps a first-time visitor choose an action that fits how they want to help.
Keeping the campaign’s information current
An update to how the charity is named in the footer is small in terms of layout, but it matters to a visitor deciding who is behind the campaign. Other changes, such as a homepage update or investigating a loading problem, affect how people get to that information. Supporting the site after launch meant helping with both the wording and the technical experience around it.
Running a campaign that people need to act on?
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