Creating marketing copy - effective writing increases sales

Words on a computer screen that create income - a dream for many of us, but a dream that so few achieve. Looking back 100 years ago at some of our ancestors' form of marketing, I can only smile at how simple it was to create effective sales pitches back then.

So what's changed? Competition for one thing - so many millions of products now available all screaming "buy me"! The major change in recent years is the web. Once upon a time, a successful marketing strategy took years to infiltrate the ranks of sales people - nowadays new strategies come and go every other day.

But some things remain constant, the basic psychology of humans that triggers them to pull out their credit cards for the "latest thing they just gotta have". In this article, we'll take a look at the basics of creating effective web marketing copy that will help increase your online sales.

Before you set to typing your first word, you need to understand the product or service you are promoting - thoroughly. It's not enough to just state how good it is; think of yourself as the person whom you are targeting. Not only would you want to know the features of the product or service, but just how it will benefit you. Create a list all the features of your product, then next to those features list the benefits; e.g

Feature - Fastest, Benefit - Save time. This will work as a basis for your marketing copy.

Generate sales through effective text formatting

People have a tendency to skim over printed matter, looking for what they want to read. In order to attract the attention of the prospective customer, its important to use headings, bold text to ensure important aspects of your offer stand out. Try to write short paragraphs and use dot points to assist in summarizing a feature or benefit.

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