Turning hesitant buyers into leads

In these instances, you'll need to be able to find a way to stay in touch with the customer - converting a lead into a sale through using slightly different strategies. The most effective way to do this is to offer a free subscription to a special report or series of reports on the product/service subject. When offering the free subscription/report, ensure that you guarantee to protect the privacy of the customer.

Further sales copy tips

» Do respect the customers intelligence. Talking down to people will get you nowhere.
» Remember to use positive and to-the-point language that a prospective customer will understand.
» Use simple fonts to get your message across - decorative fonts can be very hard to read. 
» Don't be too concerned by the length of your spiel. As long as you have observed the previously mentioned points, it can be as long as you like - different customers will respond to different triggers. 
» A basic guideline of effective marketing is to try and keep sales copy focused on the one product or service rather than distracting the customer with other offers - I admit it, I'm guilty of this in my menu systems. Works for some, not for others - experiment.. 



Michael Bloch
Taming the Beast
http://www.tamingthebeast.net 
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