Attending a course in Digital Marketing at IDM
November 19, 2010 at 11:26 AM
Attending a course in Digital Marketing at IDM (Institute of Direct Marketing) 29 November 2010. I see it as an excellent way to improve my knowledge of Digital Marketing and an opportunuity to meet new people.
Guest speakers include:
Robert Thurner M IDM who joined the board of Incentivated. – a mobile marketing pioneer – as a non-executive director in 2004 and became Commercial Director in April 2006.
Matthew Tod, who is a co-founder of Logan Tod, a company that helps clients get more business results from their existing websites. Currently, the organisation is helping ASDA, Littlewoods, Renault, Nortel and Citigroup generate more sales leads and make more sales online.
Tobias Misera, who is a Head of Practice at Foviance, London. Previously, he was the Head of Information Architecture (IA) at The Usability Company. Tobias is managing a team of consultants and contractors with expertise in User Centred Design (UCD), Information Architecture, Usability and Accessibility.
I will keep you posted!
"The principles of direct marketing, fused with the power of the new digital media, give marketers the potential to lead markets and turn the dream of accountable one-to-one marketing into a reality. There has never been a better time to understand these fascinating developments and learn how to use them to your advantage."
Tags: Marketing
Category: Digital marketing
Alex Abramovich
Web Standards enthusiast
Please add a comment
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on
Dec 8th, 2010
I heard about Matthew Tod through a friend who was lucky enough to meet him. He said Matthew was quite inspirational and was amazed at how useful his tips for increase of sales are.
Did you enjoy Matthew's speech?
R.Martin
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